The golden age of fashion imagery is associated with a polished aspirational dreamy universe that made sense at the time. As we grew more aware of fake everything a new visual grammar started to emerge. Connected to our authentic reality and everydayness.
Accelerated by the pandemic, the digital future of fashion and culture is here.
Letting go of the romanticized traditional formats and workflows of fashion imagery was delayed for as long as possible.
DECAY is a visual journal of this change.
Ana Ularu & Marc Rissmann
I had worked with both of them before.
They were incredible to work with and I wanted to work with them again in a different context.
Accomplished actors and artists we share a passion for film photography and old cameras.
This is an unscripted raw and real performance, in the harsh sun at the end of the first lockdown period of the pandemic.
All photography by Vlad Andrei
Styling by Amir Dobos
Hair by Alexe Caraman
Makeup by Mihaela Cherciu
Video directed and edited by Vlad Andrei
Dop and camera operator Marius Dobrescu