The golden age of fashion imagery is associated with a polished aspirational dreamy universe that made sense at the time. As we grew more aware of fake everything a new visual grammar started to emerge. Connected to our authentic reality and everydayness.
Photography: Vlad Andrei
Stylist: Anca Staruiala
Model: Anisa Mustafa @ MRA Models Agency
Makeup: Tania Cozma
Hair: Xenia Kerekes @ Endorphin Lab
M.Marquise pearl bodyKendall&Kylie T-Shirt, Manuri Crystal mesh dress, ARSENE LUCIAN ALEXANDRU trousersArsene Lucian Alexandru Crystal SuitLYF corset, Gerard Darel JeansOMRA dressGERARD DAREL JacketDITA Sunglasses
Shielded but vulnerable. High and low. Carefully crafted and improvised. Personal and public.
Photography: Vlad Andrei
Stylist: Ovidiu Buta
Model: Ioni Guraliuc @ ONE Models
Makeup: Mihaela Cherciu
Hair: Oana Ilie
Location: Q photo studio
coat Pas du Tout, trousers BALENCIAGA, sandals GINISSIMAsweater BALENCIAGAdress Alberta Feretti, backpack MOSCHINOdiesel HANDBAG, jacket WEEKEND by MAXMARAsweater PRADA, hat DECORINAsweater BALENCIAGA, trousers and shoes PRADA, bag WEEKEND BY MAX MARAcoat IRINA SCHROTTER, hat VIVIENNE WESTWOODdress CLARA ROTESCU, shoes DIESELcape CHAOTICblouse BLUMARINE, skirt PHILOSOPHY, sandals HARDOTsuit WEEKEND by MAXMARA, scarf BALENCIAGAcoat IRINA SCHROTTER, hat VIVIENNE WESTWOOD, flats DIESELsweater PRADA, hat DECORINAjacket MOSCHINOjacket DIESEL, cape CHAOTIC
Accelerated by the pandemic, the digital future of fashion and culture is here.
Letting go of the romanticized traditional formats and workflows of fashion imagery was delayed for as long as possible.
Until now.
DECAY is a visual journal of this change.
Ana Ularu & Marc Rissmann
I had worked with both of them before.
They were incredible to work with and I wanted to work with them again in a different context.
Accomplished actors and artists we share a passion for film photography and old cameras.
This is an unscripted raw and real performance, in the harsh sun at the end of the first lockdown period of the pandemic.
All photography by Vlad Andrei
Styling by Amir Dobos
Hair by Alexe Caraman
Makeup by Mihaela Cherciu
Right: dress by MaxMara, Gloves and Printed Leggings by Axente, Balenciaga shoesWool blazer by Seen Users, feather satin corset by LUNEPrinted trench by BURBERRY. Pants by Seen UsersDeconstructed vest by AXENTE, skirt and trousers by SEEN USERS, silk shirt by BURBERRYJunya Watanabe trousers.Pleated dress by BALENCIAGA, printed jumpsuit by SEEN USERS, corset by AXENTERight suit by LYF Design, sneakers Maison MargielaBlouse and pants MaxMara, Dress LYF DesignCorset LUNE, pants by SEEN USERS
Video directed and edited by Vlad Andrei
Dop and camera operator Marius Dobrescu
Outfit Maison Margiela, Pleats Please Issey Miyake